What does "persuasion" refer to in speech communication?

Persuasion in speech communication specifically refers to the process of influencing an audience's beliefs, attitudes, or behaviors. This involves not merely presenting information but actively engaging the audience to adopt a particular viewpoint or take a specific action. Techniques such as the use of emotional appeals, logical arguments, and credibility enhancement play a crucial role in effective persuasion.

Making a speech entertaining, informing about a specific topic, and summarizing information all contribute to effective communication but do not encompass the essence of persuasion itself, which focuses on shifting an audience's mindset or encouraging them to act based on the speaker's message.