What is the primary effect of repetition in a speech?

Repetition in a speech serves mainly to reinforce key points, making them more memorable for the audience. When specific ideas or phrases are repeated, it helps to emphasize their importance, ensuring that those points stand out in the listeners' minds. This technique is often used by speakers to enhance retention, as repeating critical information can lead to better recall afterward.

For instance, a speaker might restate a significant statistic or a main idea at various points throughout the speech. This repetition not only draws attention to the message but also helps solidify it within the audience’s memory. Thus, the use of repetition is a strategic rhetorical device aimed at enhancing clarity and understanding rather than confusing or complicating the message.