Which of the following audiences seeks entertainment as a primary motivation for media consumption?

The correct answer identifies the primary audience as those who seek entertainment as their main motivation for media consumption. The primary audience typically refers to the specific group of individuals who are the intended recipients of a message or media content. When creating media, understanding that the primary audience often looks for engagement and enjoyment helps in tailor-making content that resonates with their preferences.

In contrast, other audience classifications might not share this same focus on entertainment. The secondary audience is often considered the group that may not be the main target but still engages with the content. They may have different motivations, such as seeking information or analysis. The tertiary audience includes those who might encounter the content but are not the intended recipients, and their interactions with the media tend to be even more passive.

The concept of a passive audience sometimes implies individuals who consume media without deep engagement or active interest; their motivation may be more about background noise or fleeting interest rather than an active pursuit of entertainment. Understanding these distinctions illustrates why the primary audience, specifically, is centered around the entertainment experience in media consumption.