Why is "pathos" significant in persuasive speaking?

Pathos is significant in persuasive speaking because it directly appeals to the audience's emotions. Utilizing pathos means the speaker aims to create an emotional response in the listeners, which can be a powerful tool for persuasion. When an audience feels strong emotions—such as happiness, sadness, anger, or fear—they may be more receptive to the speaker's message and motivated to take action.

Engaging the audience's emotions can help make the message more relatable and impactful, often resulting in a deeper connection between the speaker and the audience. Because emotions can strongly influence decision-making and attitudes, harnessing pathos can effectively sway opinions and inspire change. This is a critical aspect of persuasive communication, making pathos an essential component for anyone looking to persuade an audience effectively.